From MadeForMums · · 1m 10s
When's the best time to buy Christmas toys?
Retail expert Simon Childs explains when parents should buy toys before or after Black Friday for the cheapest deals.
In brief
Retail expert Simon Childs explains when parents should buy toys before or after Black Friday for the cheapest deals. Parents should compare prices across retailers before buying toys to avoid overspending on Christmas gifts. Originally reported by MadeForMums.
Quick answers
- Why early sales?
- Retailers attract christmas shoppers earlier to spread costs and gauge popular toys.
- What is the key takeaway from When's the best time to buy Christmas toys??
- Parents should compare prices across retailers before buying toys to avoid overspending on Christmas gifts.
Early toy sales

Parents might buy toys now or wait for black friday discounts.
Retailers launch early
Smyths, sainsbury's and tesco offer toy sales weeks before black friday.
Simon Childs explains
Simon Childs, managing director of childsey, advises parents on toy deals.
Why early sales?

Retailers attract christmas shoppers earlier to spread costs and gauge popular toys.
Supermarkets vs specialists
Supermarkets may offer better prices for wider shopping while specialists have broader toy selection.
Black friday discounts
Toys discounted in october might not be cheaper in november due to stock and demand.
Price comparison tips
Parents should compare prices, check product numbers and factor in delivery costs.
Popular toys risk
Toys selling quickly might sell out before christmas, making early purchase safer.
Budgeting advice
Parents should set a realistic budget and avoid buying extra toys for discounts.
In short
Parents should compare prices across retailers before buying toys to avoid overspending on Christmas gifts.
/https://i.s3.glbimg.com/v1/AUTH_37554604729d4b2f9f3eb9ad8a691345/internal_photos/bs/2026/Y/S/0mL48nQcGGkRPjbZHU1A/foto27emp-101-iacompra-b6.jpg)




