Started with zero expectations

In 2013, MeganPlays downloaded a capture tool, recorded herself playing The Sims, and uploaded it. No business plan, no strategy, just a college gamer who thought she could do what others were doing.

“I just downloaded a capture thing and just talked into it and threw it up on the internet.”

Gaming was always her natural home

MeganPlays has been gaming since she was two years old on her dad's PC. When she saw others posting gaming content, it felt like a natural fit to start creating.

“I've been gaming my entire life.”

Perfection is the enemy of starting

Many aspiring creators get stuck waiting for the perfect idea, software, or title. MeganPlays says you learn by doing, not by planning. No one is amazing at something the first time.

“You don't need it. You should just start, and you learn that stuff along the way.”

Audiences want real over polished

YouTube swung from raw and relatable to overly produced to polished TV-quality, then back to raw again. Now viewers prefer personable and real content, which works for creators without big budgets.

Consistency beats sporadic uploads

MeganPlays wishes she'd learned earlier that regular uploads matter. The algorithm and your audience need to know what to expect. Consistency would have jump-started her growth.

“Consistency is key.”

Community connection beats raw numbers

MeganPlays spent time in comments, reacted to viewers, and shared their comments in videos. Being personable and building a close community helped her stand out in a crowded gaming space.

Meeting viewers humanizes the numbers

When you only see analytics, you think in big ups and downs. Meeting viewers in person reminds you that three hundred views means three hundred people spent ten minutes watching. It changes your perspective.

“Put 300 people in a room and be like, 'That many people spent 10 minutes of their time watching a video.'”

Don't take online negativity personally

MeganPlays follows a simple rule: if they don't know you personally, don't take it personally. She blocks hateful comments but welcomes constructive criticism. Bullies get deleted.

“If they don't know you personally, don't take it personally.”

Your personality is your anchor

Everything changes: algorithms, trends, platform rules, what's popular. The one constant is you. Your personality and what you like to do is what brings people back and keeps them loyal.

“Your anchor should always be yourself or your community.”

Use analytics to understand viewer behavior

Check where people jump out or rewatch. If viewers rewatch a section, make more like it. If they click off, stop doing those bits. This data helps you keep people watching longer, which helps the algorithm.

Audiences don't transfer between formats

Moving viewers from one platform to another is very hard. People who enjoy short-form often don't enjoy long-form and vice versa. But trends cycle, so what's old becomes new again.

“It's very hard to transfer audiences per platform.”

TikTok demands constant, anything-goes posting

On TikTok, post every day, multiple times a day. Whatever comes to mind, do it. Filters, vlogs, lip syncs, anything. The platform rewards volume and experimentation over polish.

“On TikTok, you just post every day, multiple times a day.”

Oversharing led to a year of burnout

In twenty twenty-one, after her biggest year during COVID, MeganPlays ran four or five channels simultaneously. She burned out hard, got uninspired, and struggled to create for months. Don't repeat her mistake.

“You do not want to burn yourself out.”

Never share your full name online

MeganPlays regrets sharing her last name and middle name. People have created TikTok pages using her full government name. Use only your first name and make up a last name instead.

“Do not share your name online. Just your first name.”

Protect your privacy from day one

MeganPlays learned the hard way that sharing personal information online has real consequences. Protect your government name, address, and other identifying details from the start.