#creator economy
20 stories
India's creator economy becomes global media powerhouse
YouTube India's MD Gunjan Soni says India's creator economy has evolved into a global media powerhouse, contributing over Rs 18,000 crore to GDP and creating nearly one million jobs.
The Economic Times · 1m
Paramount WBD Lag in Creator Strategy
Paramount and WBD trail creators as Skydance merges streaming giants.
TheWrap · 1m
Adweek Launches Creator Economy Power List
Adweek opens 2026 Creator Economy Power List nominations with deadline December 7.
Adweek · 1m
Live Nation Funds Creator Nation
Live Nation backs creator-management firm Creator Nation with first acquisitions coming soon.
Music Business Worldwide · 1m
Slow Ventures Backs 3 Creators in $64M Creator Fund
Slow Ventures invests $1.5m-$3m in niche creators for trust-driven growth.
Adweek · 2m
Variety Tech Summit 2026 Highlights
Industry leaders discuss AI, creator economy and future of entertainment at Variety's 2026 summit.
Variety · 1m
Disney's 'Created in LA' unites 350 creators for storytelling
Disney hosts 350 creators at first 'Created in LA' event to spark next generation of storytellers
ABC7 Los Angeles · 1m
YouTube adds shopping to its AI search feature
Ask YouTube now helps users compare products and make buying decisions based on creator recommendations.
TechCrunch · 1m
YouTube's AI tools are doing the creator job for them
YouTube is rolling out AI agents that optimize channels, generate thumbnails, and test video versions automatically.
The Verge · 2m
Good Good's Callaway ad crisis topples two executives
A violent ad concept torpedoed golf's hottest YouTube group, cost it major partners, and exposed cracks in creator-led businesses.
Business Insider · 2m
Grace Reiter joins Saturday Night Live Season 52
TikTok creator Grace Reiter, known for absurdist humor and physical comedy, becomes a featured player on SNL.
Mashable · 1m
VidCon leaves Anaheim, merges with Cannes Lions
The creator conference is moving under new ownership and going global with a major advertising industry player.
The Hollywood Reporter · 1m
Indian creators flock to China's Bilibili before official launch
YouTube's tightening monetisation rules are pushing Indian creators to explore Bilibili, despite the platform having no official India presence.
The Economic Times · 2m
Alex Cooper's Unwell expands with four new YouTube shows
The podcast network is doubling down on video and building a diversified media company with 14 active shows and nearly 100 million followers.
Adweek · 1m
13 years of YouTube taught MeganPlays everything
A gaming creator shares hard-won lessons about building an audience, surviving algorithm changes, and knowing when to protect yourself.
Mashable · 3m · 6 views
Spotify opens podcast payouts to 35 countries
Spotify is expanding its podcast partner program to 35 regions, letting creators earn from ads and Premium subscriptions across new markets.
TechCrunch · 1m
The 7 Best OnlyFans Creators to Follow in 2026
OnlyGuider breaks down which creators deliver real value, from Sophie Rain's $43.5M empire to Lily Phillips' intimate fan connections.
Maxim · 4m
Steven Bartlett builds a creator holding company
The podcaster turned investor is teaming with Authentic Brands to turn top creators into actual businesses.
Variety · 1m
Roblox crowns its 2026 award winners
A brand new title swept the Roblox Innovation Awards while the platform teed up its 20th birthday party.
Variety · 1m
Roblox creators are about to get paid daily
A new wallet pays Roblox creators every business day, arriving just as player growth stalls and safety regulators close in.
Malay Mail · 2m · 5 views