From The Economic Times · ET Bureau · · 1m 10s
India's creator economy becomes global media powerhouse
YouTube India's MD Gunjan Soni says India's creator economy has evolved into a global media powerhouse, contributing over Rs 18,000 crore to GDP and creating nearly one million jobs.
In brief
YouTube India's MD Gunjan Soni says India's creator economy has evolved into a global media powerhouse, contributing over Rs 18,000 crore to GDP and creating nearly one million jobs. India's creator economy now generates over Rs 18,000 crore in GDP and supports nearly one million jobs, with creators scaling to…
India's creator economy shifts
YouTube India MD Gunjan Soni says India's creator economy has moved beyond hobbyists to full-fledged media businesses.
“For years, the word 'creator' conjured up the image of a hobbyist running around with a selfie stick and a webcam somewhere.”
Economic impact grows
In 2025, YouTube's creative ecosystem contributed over rs 18,000 crore to india's gdp and supported nearly one million full-time jobs.
Creator growth accelerates
About 200,000 indian channels began monetising for the first time last year, with seven-figure earners growing by 20%.
Global cultural exports rise
Indian music and stories are reaching global audiences, as seen in marathi singer sanju rathore's track gulabi sadi.
AI boosts creativity
AI tools deliver a 20% productivity boost for indian creative workers, potentially adding rs 75,000 crore to gdp and 360,000 jobs.
Future priorities
YouTube India calls for capital, infrastructure, and policy support to help creators scale globally and monetise their work.
The one thing
India's creator economy now generates over Rs 18,000 crore in GDP and supports nearly one million jobs, with creators scaling to full-fledged media businesses.
