From TheWrap · Kayla Cobb · · 1m 50s
Paramount WBD Lag in Creator Strategy
Paramount and WBD trail creators as Skydance merges streaming giants.
In brief
Paramount and WBD trail creators as Skydance merges streaming giants. Paramount and WBD have weak creator strategies compared to competitors, risking further lag in the creator economy battle. Originally reported by TheWrap.
Skydance Acquires Warner Bros. Discovery
Skydance officially acquired Warner Bros. Discovery a little more than a year after acquiring Paramount Global.
Co-CEO David Ellison's Strategy
Co-CEO David Ellison aims to give Paramount and WBD a better fighting chance in modern media through streaming.
Streaming Performance
WBD’s streaming division surpassed $3 billion in its second quarter while Paramount’s streaming profits hit $366 million.
WBD's Creator Efforts
WBD has collaborations with TikTok, Cartoon Network, Adult Swim, and HBO for creator content.
Paramount's Creator Strategy
Paramount focuses on premieres and has limited creator initiatives like CBS Sports Creator Studio.
Skydance's Creator Focus
Skydance aims to be the top destination for storytellers but prioritizes established Hollywood players.
Dhar Mann's Creator City
Dhar Mann promises $100 million in creator-brand deals and a Creator City campus opening in February 2027.
WME Creator Labs
WME launches Creator Labs with 11 staff to help creators scale businesses without production headaches.
Fox Creator Studios Adds Talent
Fox Creator Studios hires Bryan Thoensen and Kirsten McAuliffe for creator-led content and growth.
YouTube Shorts Update
YouTube prioritizes original creator content over podcast clips in its Shorts recommendation system.
TikTok Economic Impact
Businesses using TikTok added $81 billion to U.S. GDP and supported 410,000 jobs last year.
ShopMy Launches Spotlights
ShopMy converts creator content into paid Meta and TikTok advertising campaigns with commission-based payments.
Creator Comebacks
Brittany Broski returns to YouTube with 1 million views in three days while Lilly Singh relaunches comedy.
Creator Events
Paris Hilton hosts neurodivergent creator summit and mental health support groups for creators.
The main idea
Paramount and WBD have weak creator strategies compared to competitors, risking further lag in the creator economy battle.
