From Mashable · Phil Clark · · 40s
Instagram App for Apple TV Launches
Instagram launches TV app with reels, long-form video and live shows.
In brief
Instagram launches TV app with reels, long-form video and live shows. Instagram releases new Apple TV app featuring reels, long-form video, and live shows to compete with YouTube. Originally reported by Mashable.
Instagram App for Apple TV
Instagram re-listed on Apple App Store for iPhone, iPad, and Apple TV.
New Video Features
Instagram offers portrait and horizontal videos for TV aspect ratios, long-form video, episodic content, live streaming, and subscriptions.
Competing with YouTube
Meta bets on Instagram's short-form video content translating well to big screens for communal viewing.
The short version
Instagram releases new Apple TV app featuring reels, long-form video, and live shows to compete with YouTube.
