Bugatti's $650M Miami tower marks U.S. real estate debut

The French hypercar maker is bringing ultra-luxury waterfront living to Brickell with a 60-story residential tower.

Sep 21, 2026

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Bugatti's $650M Miami tower marks U.S. real estate debut

The French hypercar maker is bringing ultra-luxury waterfront living to Brickell with a 60-story residential tower.

In brief

The French hypercar maker is bringing ultra-luxury waterfront living to Brickell with a 60-story residential tower. Bugatti is expanding beyond cars into high-end real estate, launching a $650 million Miami tower with 183 exclusive residences designed to match the brand's performance-driven ethos. Originally reported…

Bugatti enters U.S. real estate

Bugatti enters U.S. real estate

The French hypercar maker is building Bugatti Residences Miami, a $650 million luxury tower in Brickell marking its first residential project in America.

60-story tower on prime waterfront

60-story tower on prime waterfront

The development rises along Brickell's waterfront with 183 ultra-exclusive residences, four signature penthouses, and over 300 feet of Miami River frontage with direct Biscayne Bay access.

Design inspired by Bugatti's DNA

Brandon Haw Architecture integrates Bugatti's signature C-line curve into the facade, while Yabu Pushelberg curates interiors matching the brand's high-performance ethos.

“If comparable, it is no longer Bugatti.”

White-glove service from Rhodium

Monaco Royal Family-backed luxury operator Rhodium will provide butler-serviced living and concierge services for residents.

Following Dubai's successful model

This Miami project adapts the design language from Bugatti's inaugural residential tower in Dubai, capitalizing on Miami's status as a global wealth hub.

“Miami has become the global epicenter for wealth migration and sophisticated living.”

Sales launch in first half 2027

Bugatti Residences Miami will officially open sales in the first half of 2027, with units priced for ultra-high-net-worth buyers.

What matters most

Bugatti is expanding beyond cars into high-end real estate, launching a $650 million Miami tower with 183 exclusive residences designed to match the brand's performance-driven ethos.

Read the original on Maxim

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