Luxury watchmaker enters F1 arena

Girard-Perregaux has partnered with Atlassian Williams to create two special-edition watches celebrating the intersection of precision timekeeping and Formula 1 racing.

Part of a growing trend

F1 watch collaborations are booming. TAG Heuer, Aston Martin with Timex, and Honda with Casio Edifice have all released motorsport-themed timepieces, creating a pit lane of stylish options.

Two watches, one vision

The collection includes a 42mm sport-dress watch priced at $16,200 and a chronograph at $20,900, both featuring the elegant cushioned Laureato case design that defined luxury sports watches since the 1970s.

Bold blue dials tell a story

Both watches feature striking blue dials inspired by the Williams FW48 2026 car, with red accents evoking pit lane and racing dashboards. The Williams W logo sits at the 12-o'clock position.

“The blue dial draws inspiration from the Williams FW48.”

Shared principles drive partnership

Girard-Perregaux and Williams view this collaboration as more than branding. Both organizations share commitment to precision, performance, and craftsmanship across their respective disciplines of watchmaking and motorsport engineering.

“The quality of the work matters as much as what it can achieve.”

More releases expected ahead

Girard-Perregaux hints that additional Williams Edition watches will follow, cementing the long-term relationship between the watchmaker and the F1 team.