Karlie Kloss Marks 10 Years as Carolina Herrera's Good Girl

The supermodel celebrates a decade with the fragrance brand in a striking V Magazine cover shoot with Kaia Gerber.

Sep 17, 2026

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Karlie Kloss Marks 10 Years as Carolina Herrera's Good Girl

The supermodel celebrates a decade with the fragrance brand in a striking V Magazine cover shoot with Kaia Gerber.

In brief

The supermodel celebrates a decade with the fragrance brand in a striking V Magazine cover shoot with Kaia Gerber. Karlie Kloss has been the face of Carolina Herrera's Good Girl fragrance for ten years, evolving from model to entrepreneur while the brand supports her nonprofit. Originally reported by Maxim.

A decade with Good Girl

A decade with Good Girl

Karlie Kloss celebrates ten years as the face of Carolina Herrera's Good Girl fragrance with a V Magazine cover shoot.

Inspired by a Mapplethorpe portrait

Rob Rusling photographed Kloss in a custom Carolina Herrera outfit with a flowing cape, bodysuit, and pillbox hat inspired by a historic Robert Mapplethorpe portrait.

Beyond modeling to philanthropy

The partnership extends beyond modeling. Carolina Herrera actively supports Kloss's nonprofit, Kode with Klossy.

More than one job title

In conversation with Kaia Gerber, Kloss reflected on evolving from a 15-year-old runway model to a business owner and philanthropist.

“I am not one job title. Don't size me up or judge me for one thing. There are so many more parts of who I am.”

NYU reignited her passion

Kloss revealed that stepping back to attend NYU at age 20 reignited her passion for creative direction and technology.

“I always say pressure is a privilege.”

Celebrating multifaceted womanhood

Kloss says her relationship with Good Girl remains personal because it celebrates the multifaceted nature of womanhood.

The essence

Karlie Kloss has been the face of Carolina Herrera's Good Girl fragrance for ten years, evolving from model to entrepreneur while the brand supports her nonprofit.

Read the original on Maxim

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