From Maxim · · 40s
Kylie Jenner's $50m Fantasy Bra
Kylie Jenner wears record-breaking $50m fantasy bra at Victoria's Secret show.
In brief
Kylie Jenner wears record-breaking $50m fantasy bra at Victoria's Secret show. Kylie Jenner wore a $50 million fantasy bra made by Jacob & Co. at Victoria's Secret's 2026 fashion show. Originally reported by Maxim.
Record-Breaking Fantasy Bra
Victoria's Secret unveiled a $50 million fantasy bra at its 2026 fashion show.
Diamond Details
The bra features 4,410 natural diamonds totaling 1,373.39 carats, including a 75.54-carat natural fancy vivid yellow diamond.
Craftsmanship
15 artisans spent over 1,000 hours creating the bra with 3,218 hand-assembled components.
Jacob & Co. Partnership
Jacob & Co. created the bra to celebrate its 40th anniversary with a design inspired by their rare touch jewelry collection.
What matters most
Kylie Jenner wore a $50 million fantasy bra made by Jacob & Co. at Victoria's Secret's 2026 fashion show.
