Pharrell launches digital auction platform

JOOPITER is Pharrell Williams' new online auction house designed to celebrate the energy and value created when rare collectibles change hands.

“The idea behind JOOPITER is to embrace the energy that is released when objects change hands”

Two 76-million-year-old dinosaurs up for auction

Hank and Koda are Maiasaura fossils from Montana's Two Medicine Formation, estimated to sell for $800,000 and $1.2 million respectively. They were discovered over 15 years of excavation by the Linster family.

“Two specimens of the same species, preserved at different stages of life and recovered from the same deposit, offer a rare opportunity”

Fossils contain mostly original material

Koda's mount is 68% original fossil material while Hank is 62% original, with epoxy resin and 3D-printed pieces completing the reconstructions. Both specimens tower over 6 feet tall and stretch 13 to 20 feet long.

Eleven vintage Rolex Daytonas also for sale

JOOPITER is simultaneously auctioning 11 rare Rolex Daytona watches spanning six decades, from a 1965 unpolished case to models with Zenith movements. The collection traces the evolution of the Swiss chronograph.

“Together, the watches show how changes in materials and design have given the Daytona a remarkably broad collector appeal”

Watches showcase steel and precious metals

The Rolex lineup includes steel, yellow gold, and white gold models with diverse dial designs. The top lot is the Rolex Daytona Ruby Cardinal, estimated at $180,000. The auction runs through October 1st.

JOOPITER caters to diverse collector interests

The platform's simultaneous dinosaur and watch auctions show Pharrell's strategy to appeal to collectors across paleontology, horology, and luxury goods. Both auctions run through early October.