From Maxim · · 50s
Rolex Daytonas Sell for $50m at Charity Auction
Four rare Rolex Daytonas sold for nearly $50 million at charity auction.
In brief
Four rare Rolex Daytonas sold for nearly $50 million at charity auction. Four ultra-rare Rolex Daytona timepieces sold for $49.9m at Phillips auction, benefiting Federer Foundation and Re:wild. Originally reported by Maxim.
Ultra-Rare Rolex Daytonas
Four ultra-rare Rolex Daytona timepieces sold for nearly $50 million at Phillips charity auction.
Auction Proceeds
All proceeds from the auction benefit the Federer Foundation and Re:wild charity organizations.
Rolex Testimonees
Tennis legend Roger Federer and Leonardo DiCaprio are Rolex Testimonees.
Milestone Sale
Phillips noted the sale marks the largest charity auction consignment ever sold for Rolex.
Highest Bidder
The Cosmograph Daytona Summer sold for $13.6 million, the highest price among the four timepieces.
Historic Moment
Phillips Senior Consultant Aurel Bacs called the sale a historic moment for watchmaking and charity.
What it means
Four ultra-rare Rolex Daytona timepieces sold for $49.9m at Phillips auction, benefiting Federer Foundation and Re:wild.
