From Maxim · · 1m 20s
ROSÉ styles Levi's 'Keep It Loose' her way
Blackpink's ROSÉ got the whole Levi's fall assortment and styled it herself, knots and all.
In brief
Blackpink's ROSÉ got the whole Levi's fall assortment and styled it herself, knots and all. Levi's handed ROSÉ the clothes and no rules, and the styling itself became the campaign. Originally reported by Maxim.
ROSÉ fronts Levi's fall
The Blackpink singer and Levi's ambassador stars in a hazy, '90s-flavored campaign for the brand's new women's denim push.
Loose is the whole point
She wears the Loose Crop Trucker Jacket and Loose Taper Jeans, plus a grunge look with shirts double-wrapped at the waist.
“built around prep classics reimagined through looser silhouettes, unexpected proportions”
Styled by her, not them
Levi's handed over the "Keep It Loose" assortment and asked ROSÉ to style it herself. She layered and knotted tops in ways the brand did not plan.
“ROSÉ brought her timelessly simple yet refined approach to life with unexpected detailing and layering”
Everyone is selling denim
Sadie Sink fronts Calvin Klein, Emily Ratajkowski did Abercrombie, Sydney Sweeney did American Eagle. Beyoncé had her own Levi's collection last year.
Blackpink is a fashion pipeline
ROSÉ follows Jennie, who built a ballet-inspired Adidas Originals line. The group holds the most Billboard Global 200 number ones for a girl group.
It drops September 15
The collection lands at Levi's stores, the app, and online, with a Tokyo pop-up the same day. Her 83 million Instagram followers are the distribution.
The short version
Levi's handed ROSÉ the clothes and no rules, and the styling itself became the campaign.
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