From Maxim · · 1m
Tate McRae Launches Namesake Fragrance
Tate McRae debuts 'Tate 01' fragrance with '90s supermodel-inspired campaign.
In brief
Tate McRae debuts 'Tate 01' fragrance with '90s supermodel-inspired campaign. Tate McRae launches her namesake fragrance Tate 01, designed as a personalized 'second-skin' scent with bergamot, clary sage, and amber notes, available online for $30-$82. Originally reported by Maxim.
Tate McRae Launches Namesake Fragrance
Tate McRae, the multi-platinum pop star, launches her debut fragrance Tate 01 with Scent Beauty.
Global Tour and Calvin Klein Campaign
McRae recently completed her 80-plus-date Miss Possessive Tour and starred in Calvin Klein's Fall 'Feel the Fit' denim campaign.
Scent Formulation Details
Tate 01 features bergamot, clary sage, luminous white florals, amber, tonka bean, and sandalwood for a personalized 'second-skin' finish.
McRae's Personal Vision
McRae described Tate 01 as a 'final invisible layer' that elevates mood without wearing the user, creating an effortless, subtly edgy scent.
“In my beauty routine, fragrance is that final invisible layer that elevates my entire mood”
Campaign and Availability
Tate 01 is available online from $30 to $82, encased in a sculptural glass bottle with Mario Sorrenti's black-and-white '90s supermodel campaign.
Here's the gist
Tate McRae launches her namesake fragrance Tate 01, designed as a personalized 'second-skin' scent with bergamot, clary sage, and amber notes, available online for $30-$82.
