Zegna's Alpine Roots

The Italian Alps showcase a landscape restored by Ermenegildo Zegna after decades of war damage.

Zegna's Founding Story

Ermenegildo Zegna planted nearly 500,000 trees in the 1930s to restore 100 square kilometers of land.

Zegna Memorie Fragrance Collection

Zegna launched its first fragrances in nearly 20 years with a six-scent collection called Memorie.

Memorie Fragrance Creation

The collection was created with perfumers Dominique Ropion, Fabrice Pellegrin, and Quentin Bisch through Give Back Beauty.

Il Calamaio

Il Calamaio blends Turkish rose, old ink, and an inkwell accord for a bold, floral-oud scent.

Il Lanificio

Il Lanificio combines sweet vanilla, suede, and sandalwood for a warm, woody scent.

A Trivero

A Trivero offers a light, fresh scent with lavender, rose, and myrrh for everyday wear.

Il Sottobosco

Il Sottobosco features earthy notes of carrot seed, patchouli, and pink pepper for a forest scent.

La Panoramica

La Panoramica sparkles with pine, lavender, and vetiver for a bright, refreshing scent.

Saga Del Piedmonte

Saga Del Piedmonte combines woods, smoke, and ratafia for a cozy evening scent.

Zegna Creative Vision

Alessandro Sartori says fragrances create emotions linked to memories for brand connection.

“We have a vision, which is to create an emotion linked to a memory linked to a scent so that you can really feel these fragrances.”

Campaign Highlights

Mads Mikkelson stars in a campaign exploring Zegna's history through scent stories.

Scent Availability

All Memorie fragrances are refillable and available at Zegna stores and zegna.com.