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Good news vs. share price

How good news affects stock prices depends on what you pay for the shares.

Nov 12, 2026

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Good news vs. share price

How good news affects stock prices depends on what you pay for the shares.

In brief

How good news affects stock prices depends on what you pay for the shares. Good news makes shares rise, but only if you don't overpay for them. Originally reported by MoneyWeek.

Investor survey shows hope

Investor checks good news around a company when deciding whether to buy a stock

82% of British adults expected shares to rise after good news.

Academics disagree

Two-thirds of finance researchers said the news would not affect returns.

Why the price matters

People focus on company prospects, not share price when deciding investments.

Price change effect

Price change effect

Shares rose 14% after news, but 70% still expected better returns.

Counting shares shows value

Spelling out share counts helped 49% expect better returns.

Real-world example

With £1,100, you buy 250 shares at 440p vs. 275 before the news.

Market reaction timeline

Shares rose 0.68% in first ten days after good news, then 0.71% after 60 days.

Stamp duty cost

Stamp duty takes 0.5% of investment in most uk shares.

The key insight

Good news is a good share only if you don't overpay for it.

Here's the gist

Good news makes shares rise, but only if you don't overpay for them.

Read the original on MoneyWeek

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