From Motor1 · Adrian Padeanu · · 1m 10s
Hot Wheels Adds Brick Cars to Compete with Lego
Mattel launches 1:64-scale buildable Hot Wheels cars to challenge Lego's toy dominance.
In brief
Mattel launches 1:64-scale buildable Hot Wheels cars to challenge Lego's toy dominance. Mattel introduces six affordable 1:64-scale Hot Wheels vehicles for collectors to build, expanding its brick shop line to compete with Lego. Originally reported by Motor1.
Hot Wheels Expands Brick Shop
Mattel launches six new 1:64-scale buildable Hot Wheels vehicles for collectors.
1:64 Scale Models
The new sets match Hot Wheels' 60-year scale standard for easy collection integration.
Six Vehicles Included
The first models feature 2024 Chevrolet Camaro ZL1, 2018 Audi TT RS, Maserati MCPura, 1991 Acura NSX, 1999 Honda S2000, and Bone Shaker.
Buildable Features
Each set includes metal axles, rolling wheels, and step-by-step instructions for ages six and up.
Affordable Pricing
The Racer Series starts at $4.99, making it more accessible than larger Mattel Brick Shop sets.
2027 Expansion Plan
Mattel plans to add 14 more vehicles by the end of 2027 to expand the collection.
Competing with Lego
Mattel targets Lego's construction-toy market with Hot Wheels' licensed vehicles for broader appeal.
At a glance
Mattel introduces six affordable 1:64-scale Hot Wheels vehicles for collectors to build, expanding its brick shop line to compete with Lego.
