From Music Business Worldwide · · 2m
Fave's Superfan Strategy
Fave turns fans into creators, not just consumers, to boost artist revenue.
In brief
Fave turns fans into creators, not just consumers, to boost artist revenue. Fave helps fans organize events and create content, increasing artist revenue by 76% and fan engagement. Originally reported by Music Business Worldwide.
Jacquelle Amankonah Horton
Jacquelle Amankonah Horton left Google after seven years to build Fave, a fan-focused company.
Fave's Superfan Definition
A superfan is someone whose fandom becomes a meaningful part of how they define themselves and the values they carry.
Fave's Beta Launch
Fave went into beta in April 2021 with Taylor Swift’s fanbase before adding BTS ARMY and Bruno Mars’ Hooligans.
Fave's Funding
Fave raised a USD $2.2 million seed round in 2021 backed by HYBE, Warner Music Group, Sony Music, and Concord Music.
Fave's User Growth
Fave’s beta app reached just under 200,000 users, with fan creators engaging more than 2 million people.
Fave's Next Phase
Fave moves from an app for fans to infrastructure for fan-led events, commerce, and community building.
Fan Event Impact
Fan events organized through Fave generated 36% active participation and average order values of $44.
Fave's Market Position
Fave coexists with Weverse, Stationhead, EVEN, and Spotify’s superfan tier by solving different parts of the fan journey.
DSPs and Fan Engagement
DSPs struggle to track deep fan engagement, which Fave helps artists see through real-time fan activity.
Serving Fans, Not Selling
Fave focuses on serving fans by understanding their needs before monetizing their activities.
Artist Team Requests
Artist teams ask Fave to identify meaningful fans and turn their activity into repeatable business value.
Fan Capacity Overlooked
Fave reveals fans already have the capacity to solve artist teams’ long-standing questions.
Fave's 12-Month Predictions
Fave predicts more premium experiences for superfans and fan-driven entrepreneurship in the next 12 months.
Fan Value Chain
Fave argues fans should not be the end of the value chain but an active part of creating additional value.
Fave's Core Philosophy
Fave’s mission is to let fans create value for communities while giving artists more revenue and control.
In short
Fave helps fans organize events and create content, increasing artist revenue by 76% and fan engagement.
