From Music Business Worldwide · · 3m
Google Picks Base for Music for Gemini Startup Forum
Google's Gemini Startup Forum features Base for Music, a French AI-driven music marketing platform with $1.73m funding.
In brief
Google's Gemini Startup Forum features Base for Music, a French AI-driven music marketing platform with $1.73m funding. Google's Gemini Startup Forum includes Base for Music, a French AI platform that predicts music marketing ROI using $1.73m in funding. Originally reported by Music Business Worldwide.
Google hosts Gemini Startup Forum
Google for Startups will host its Gemini Startup Forum at Google’s Mountain View headquarters in California next month.
Forum brings AI experts and startups
The two-day event brings founders of startups at the Seed to Series A funding stages together with Google’s AI experts.
Over 100 startups selected
Google notes that the more than 100 startups taking part, from 17 countries, were selected from over 2,000 applications.
Base for Music joins cohort
One of them is French music marketing company Base for Music, which tells us it’s the only music tech company in the cohort.
Base for Music’s AI platform
Base for Music sells a marketing operating system to producers, labels, and music companies that pulls ad spend, audience, CRM, and streaming data into one environment.
Base for Music’s funding
It raised EUR €1.5 million (USD $1.73m) in a June 2025 funding round backed by Belgian music tech investor LeanSquare, French investors from Super Capital and One Green, and angel investors specializing in the marketing tech sector.
Base for Music supports 20,000 artists
Base for Music was founded in 2021 and reports it now supports more than 20,000 artists and labels worldwide.
Base for Music’s partners
The company works with distributors and aggregators, servicing their clients or equipping their in-house marketing teams, and its main partners include Ditto, iMusician, IDOL, TikTok-owned SoundOn, and Cinq Music.
Base for Music’s ROI prediction
Base for Music claims its technology helps artist teams decide which releases to promote, when, and how much to spend, and predicts marketing ROI before campaigns launch.
Base for Music’s case study
Base for Music reports that Brazilian artist Tom Ribeira went from zero to over 200,000 monthly Spotify listeners in less than six months with a €1,000 investment that became profitable within three months.
Ribeira campaign details
The campaign was run in partnership with Grand Musique Management, a French artist management firm, and used €1,216 in ad spend across three campaigns targeting Brazil.
Spotify algorithm impact
The report credits the campaigns with getting the track picked up by Spotify’s algorithm, which now accounts for close to 62% of its streams, and earned €1,317 in net Spotify revenue by end of 2025.
The bottom line
Google's Gemini Startup Forum includes Base for Music, a French AI platform that predicts music marketing ROI using $1.73m in funding.
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