#music marketing
5 stories
Google Picks Base for Music for Gemini Startup Forum
Google's Gemini Startup Forum features Base for Music, a French AI-driven music marketing platform with $1.73m funding.
Music Business Worldwide · 2m
TikTok Taylor Swift Experience Update
TikTok's Taylor Swift album campaign adds phased unlocks and fan team goals.
Music Ally · 1m
Intimacy Economy Shift
Music stars pivot to intimate marketing, proving scale doesn't always convert.
Music Business Worldwide · 1m
Elle Fanning's Coach campaign gets you off your phone
Coach's new Tabby bag campaign uses music and connection to pull Gen Z away from screens.
Cosmopolitan · 1m
Bacardi brings back the VMAs dance award
The rum brand is reviving a defunct category and embedding itself into MTV's biggest night with a star-studded music video.
Adweek · 2m