From Nation's Restaurant News · · 1m 40s
Restaurant data ownership crisis
Restaurants must ask vendors: Do you own our customer data?
In brief
Restaurants must ask vendors: Do you own our customer data? Restaurants should demand vendors allow full data portability to avoid losing customer relationships. Originally reported by Nation's Restaurant News.
Data ownership crisis
Loyalty programs used to be about points but now focus on customer data scale and quality.
Marketplace data control
Third-party delivery apps own customer relationships and data, even when sharing with restaurants.
Data ownership risk
AI tools learning from restaurant guest data could become competitors if not controlled.
Thanx data strategy
Thanx shut down its consumer app in 2025 to give restaurants full data ownership.
Data portability
Thanx offers full data portability: import and export customer history with any vendor.
CCPA framework
California's CCPA requires the business that consented to guest data to control that relationship.
Vendor data questions
Restaurants must ask vendors: Are you a service provider or owner of their customer data?
Data transfer test
If restaurants leave vendors, they must get all data and vendors must delete their copy.
Data ownership stakes
Vendors who own data can market other restaurants to guests and sell data to competitors.
2026 data reality
In 2026, restaurants either own their customers or they don't, no middle ground.
Critical data questions
Restaurants must ask vendors: What can you do with their data? If they leave, can we take all data?
Data ownership test
Vendors who answer 'yes' to both data transfer questions are service providers, not owners.
Data ownership solution
Restaurants should demand full data portability to avoid losing customer relationships.
At a glance
Restaurants should demand vendors allow full data portability to avoid losing customer relationships.
