From Nation's Restaurant News · · 1m 10s
Taco Bell, Crumbl, and Wingstop Update
Taco Bell, Crumbl, and Wingstop launch new features to boost engagement and sales amid industry challenges.
In brief
Taco Bell, Crumbl, and Wingstop launch new features to boost engagement and sales amid industry challenges. Taco Bell introduces gamified rewards, Crumbl offers a $1.99 value deal, and Wingstop releases Sour Patch Kids-flavored sauce for Halloween. Originally reported by Nation's Restaurant News.
Taco Bell Rewards Update
Taco Bell adds weekly mini games to earn Paddles for luxury prizes including signed Davante Adams jerseys and Pacifica Taco Bell Cantina getaways.
“Taco Bell adds another gamification element to its Rewards program”
Crumbl's New Value Offer
Crumbl debuts a $1.99 value offer featuring Dirty Soda and thin chocolate chip cookie starting later this week.
“Crumbl hopes a value offer will boost sales”
Crumbl's Sales Challenges
Crumbl has closed 65 restaurants since April 30 and another six-unit franchisee filed for bankruptcy.
“CEO Jason McGowan blamed sales challenges on restaurant industry headwinds”
Wingstop's Sour Patch Kids Sauce
Wingstop launches Sour Patch Kids Wicked Punch sauce for Club Wingstop members Oct 23 before nationwide expansion Oct 27.
“Wingstop adds Sour Patch Kids-flavored sauce”
Sauce Flavor Details
Sour Patch Kids Wicked Punch features sour then sweet redberry glaze with Sour Patch Kids Bitz and is available across all proteins.
“Sour Patch Kids Wicked Punch features a sour then sweet redberry glaze finished with Sour Patch Kids Bitz”
Wingstop's Flavor Strategy
Wingstop's new Sweet Heat Chamoy with Tajín flavor has driven measurable increases in repeat business.
“Wingstop ramps up flavor innovations including Sweet Heat Chamoy featuring Tajín flavor”
In short
Taco Bell introduces gamified rewards, Crumbl offers a $1.99 value deal, and Wingstop releases Sour Patch Kids-flavored sauce for Halloween.
