From Nation's Restaurant News · · 1m 30s
Tom's Watch Bar Names Shannon McNiel CEO
Tom's Watch Bar appoints Shannon McNiel as sole CEO after co-CEO Brooks Schaden returns to SIF Partners.
In brief
Tom's Watch Bar appoints Shannon McNiel as sole CEO after co-CEO Brooks Schaden returns to SIF Partners. Tom's Watch Bar appoints Shannon McNiel as sole CEO to lead growth after Brooks Schaden returns to his investment firm. Originally reported by Nation's Restaurant News.
Tom's Watch Bar names new CEO
Tom's Watch Bar appoints Shannon McNiel as sole CEO after co-CEO Brooks Schaden returns to SIF Partners.
McNiel takes over CEO role
Shannon McNiel drops the 'co-' from his CEO title at Tom's Watch Bar as the sports bar chain looks to grow.
Brooks Schaden returns to SIF Partners
Brooks Schaden will return to his role as CEO of SIF Partners, the investment firm that owns Tom's Watch Bar.
McNiel's background
McNiel joined Tom's in 2014 as co-founder, president, and COO before spending four years at Texas Roadhouse.
Tom's growth trajectory
Tom's Watch Bar has grown to 18 locations across 12 states and Washington, D.C. with sales rising 23.3% in 2025.
McNiel's vision
McNiel aims to transform Tom's Watch Bar into the most recognized sports viewing and fan engagement brand in America.
Tom's Watch Bar strategy
Tom's Watch Bar focuses on massive screens, high-energy atmosphere, and elevated food and drink menu for sports viewing.
Tom's Watch Bar sales
Tom's Watch Bar sales rose 23.3% in 2025 to $89.6 million with unit count increasing by 46.2%.
The main idea
Tom's Watch Bar appoints Shannon McNiel as sole CEO to lead growth after Brooks Schaden returns to his investment firm.
