From New York Post · · 40s
Sweetgreen CEO hates kale but uses de-stemmed version to speed up menu
Sweetgreen's CEO admits hating kale but uses de-stemmed version to cut salad wait times.
In brief
Sweetgreen's CEO admits hating kale but uses de-stemmed version to cut salad wait times. Sweetgreen uses de-stemmed kale to speed up salads despite CEO hating the vegetable. Originally reported by New York Post.
Sweetgreen speeds up menu
Sweetgreen uses de-stemmed kale to shave seconds off salad wait times.
CEO hates kale
Sweetgreen CEO Jonathan Neman says he personally hates kale, preferring arugula.
“I really don’t like kale. I’m not a huge fan.”
Kale processing takes time
Workers previously had to de-stem kale by hand, spending two to three hours per batch.
Sales slump drives changes
Sweetgreen faces 7-8% same-store sales decline and adds cheaper wraps to attract customers.
The bottom line
Sweetgreen uses de-stemmed kale to speed up salads despite CEO hating the vegetable.
