From New York Post · · 1m 10s
Sydney Sweeney Ad Sparks Female Athletes' Outrage
Female athletes criticize Sydney Sweeney's sports betting ad as objectifying women's sports.
In brief
Female athletes criticize Sydney Sweeney's sports betting ad as objectifying women's sports. Female athletes accuse Sydney Sweeney's Novig ad of promoting female objectification while ignoring men's dominance in women's sports. Originally reported by New York Post.
Sydney Sweeney's Novig Ad
Sydney Sweeney promotes Novig, a sports betting app, in a Times Square ad featuring her holding footballs.
Female Athletes' Outrage
Female athletes say Sweeney's ad encourages objectification of women's bodies and minimizes women's contributions to sports.
Gracie Kramer's Critique
Former UCLA gymnast Gracie Kramer says female athletes are over-sexualized and must fight to be taken seriously.
“idk what Sydney Sweeney was doing, but this is what a woman in sports looks like”
Women's Sports Marketed Through Male Gaze
Kramer claims the ad proves women's sports are marketed through the male gaze, not for women's sports.
“marketed through the male gaze”
Novig Targets Men, Not Women
Novig markets a betting app for men, not women's sports, according to athletes.
“Novig isn’t marketing women’s sports: It’s marketing a betting app for men”
Felicity Palmateer's Concern
Surfer Felicity Palmateer says Sweeney's ad is damaging for girls entering sports.
“very damaging for girls coming into sport”
The Real Issue
Female athletes argue Sweeney's ad highlights hypocrisy, not objectification, as the real issue is political alignment.
“The difference is not the nudity. The difference is that Sweeney is right-coded, presumed Republican-adjacent if not MAGA”
What it means
Female athletes accuse Sydney Sweeney's Novig ad of promoting female objectification while ignoring men's dominance in women's sports.
