#novig
10 stories
Celebrity Equity Deals Shift Brand Endorsements
Celebrities gain equity stakes in brands for deeper influence, with risks and rewards.
Adweek · 1m
Tim Dillon defends Sydney Sweeney's nude ad
Comedian Tim Dillon slams critics of Sydney Sweeney's nude ad as 'insane'.
OutKick · 1m
Sydney Sweeney Ad Sparks Female Athletes' Outrage
Female athletes criticize Sydney Sweeney's sports betting ad as objectifying women's sports.
New York Post · 1m
Sydney Sweeney's Sports Ad Sparks Backlash
Sydney Sweeney's provocative sports ad faces backlash despite expert claims it reinforces her brand.
Fox News · 1m
Sophie Cunningham clears up Sydney Sweeney ad backlash
WNBA star Sophie Cunningham defends Sydney Sweeney's gambling ad as 'not about women's sports'.
OutKick · 1m
Sydney Sweeney and Lindsay Clancy Divide Public
Actress Sydney Sweeney's nude ad sparks outrage while Lindsay Clancy, accused of killing her children, becomes a hero to some.
OutKick · 1m
Sydney Sweeney's nude betting ad costs her 200k followers
The Euphoria actress lost followers after appearing naked in a Novig sports betting commercial, sparking backlash from female athletes.
New York Post · 1m
Sydney Sweeney's viral ad playbook
The actress doesn't just star in controversial campaigns. She engineers them, takes equity stakes, and outperforms bigger budgets.
Fortune · 2m
Sydney Sweeney's sports betting ad isn't about women athletes
The controversy over Sweeney's nude Novig campaign misses the real target.
Slate Magazine · 1m
Sydney Sweeney's betting ad hits a nerve
A year after the American Eagle mess, Sweeney is selling a sports prediction app, and the sexualized pitch is drawing fire.
The Hollywood Reporter · 1m