#american eagle

4 stories

#advertising #alabama #billboard hot 100 #brand apologies #brand scandals #brand strategy #business #celebrity endorsements #chart record #choosin texas #cmo strategy #consumer sentiment

Sydney Sweeney's viral ad playbook
The actress doesn't just star in controversial campaigns. She engineers them, takes equity stakes, and outperforms bigger budgets.
Fortune · 2m
Ella Langley breaks Mariah Carey's chart record
The country star's 'Choosin' Texas' just spent 23 weeks at No. 1, shattering a decades-old Billboard benchmark.
Maxim · 1m
Why brands keep making racist ad mistakes
From Converse to H&M, major companies repeatedly greenlight ads that offend. The problem isn't ignorance, it's who gets a seat at the table.
Adweek · 1m
Why brand scandals feel bigger than ever
The internet is primed to turn missteps into crises, but the lasting damage is often smaller than it feels.
Business Insider · 1m