#celebrity endorsements

3 stories

#advertising #advertising campaigns #american eagle #authentic brands group #brand partnerships #brand strategy #branding #business empire #controversy marketing #creative control #david beckham #dividend payments

Beckham cashes £39m as World Cup deals hit record
The former England captain's business empire surged to record profits on the back of a dozen brand partnerships during the summer tournament.
the Guardian · 1m
Sydney Sweeney's viral ad playbook
The actress doesn't just star in controversial campaigns. She engineers them, takes equity stakes, and outperforms bigger budgets.
Fortune · 2m
When Ads Go Wrong, Women Get the Blame
Four famous campaigns blew up, and the women on camera carried the fallout long after the brands moved on.
Adweek · 1m