#brand strategy
15 stories
ADWEEK's Sports Marketing MVPs 2026
Sports marketers transform fan engagement with data-driven strategies and cultural relevance.
Adweek · 2m
ADWEEK Team Visionary Awards 2026
2026 ADWEEK Team Visionary Awards highlight agencies driving results through collaboration and innovation.
Adweek · 2m
Amazon Prime Day Tests Brand Strategy
Amazon's October event reveals brand strategies for holiday sales.
Adweek · 1m
Kids2's Rochelle Wainer on Parent Insights
Gen Z parents reshape brand strategies with fresh insights.
Adweek · 1m
Microsoft kills off Copilot Plus PC brand
Two and a half years after launch, Microsoft and Qualcomm are quietly dropping the AI PC branding that was supposed to define a new era.
The Verge · 1m
Ben James Returns to Crispin as Chief Creative Officer
The legendary art director from Crispin's golden age comes back to help the struggling agency reclaim its creative edge.
Adweek · 1m
Dr. Martens Rewrites Its Story for a New Era
The iconic boot brand launches a heritage-rooted platform to reconnect with younger audiences and cement its comeback.
Adweek · 1m
Sydney Sweeney's viral ad playbook
The actress doesn't just star in controversial campaigns. She engineers them, takes equity stakes, and outperforms bigger budgets.
Fortune · 2m
Cava scales without losing its soul
As the Mediterranean restaurant chain grows toward 1,000 locations, its marketing leader explains how to expand without diluting what made the brand worth growing.
Adweek · 1m
DTC brands are ditching solo acts for retail
Direct-to-consumer brands are abandoning their digital-only playbooks to partner with major retailers like Walmart and Target.
Adweek · 3m
Folklore taps Colle McVoy president as new CEO
Obele Brown-West joins independent creative agency to navigate AI's impact on brand experiences.
Adweek · 1m
Brandweek heads to Dallas in 2027
ADWEEK's flagship marketing conference is leaving Atlanta for Texas and expanding its footprint year-round.
Adweek · 1m · 6 views
Zoom and Colin Jost Make the Case for B2B Comedy
Zoom partners with SNL's Colin Jost to rebrand beyond video calls through comedy.
Adweek · 1m
Spotify's Creative Lab Chief Lobbies for Sounds Over Screens
Kay Hsu argues brands miss the power of audio by chasing quick video clips and format trends.
Adweek · 1m
Lululemon's new CEO walks into a familiar fire
Heidi O'Neill left a struggling Nike for a Lululemon whose leggings just fell off a cliff.
Fortune · 2m · 5 views