From Adweek · Rebecca Stewart · · 40s
Marketing Moves This Week
McDonald's, Netflix, and more make leadership shifts this week.
In brief
McDonald's, Netflix, and more make leadership shifts this week. McDonald's appoints interim U.S. CMOs after Alyssa Buetikofer exits, Netflix hires Roberto Stanichi for global consumer products, and American Express names Jess Ling as next CMO effective Nov. 30. Originally reported by Adweek.
McDonald's leadership shift
McDonald's splits U.S. marketing responsibilities after CMO Alyssa Buetikofer leaves after 15 years.
Netflix hires new VP
Netflix appoints Roberto Stanichi as vp of global consumer products and experiences.
American Express CMO change
American Express names Jess Ling next CMO effective Nov. 30 after Elizabeth Rutledge retires.
Kimberly-Clark acquisition
Kimberly-Clark appoints Jonathan Halvorson CMO following $40 billion Kenvue acquisition.
The main idea
McDonald's appoints interim U.S. CMOs after Alyssa Buetikofer exits, Netflix hires Roberto Stanichi for global consumer products, and American Express names Jess Ling as next CMO effective Nov. 30.
