Starbucks CEO on Food Plans Ahead of Chipotle Rumors
Starbucks CEO Brian Niccol details afternoon food strategy as Chipotle takeover rumors emerge.
Adweek · 1m
Marketer Moves in October
Five U.S. and global marketing leadership shifts this month.
Adweek · 1m
Celebrity Equity Deals Shift Brand Endorsements
Celebrities gain equity stakes in brands for deeper influence, with risks and rewards.
Adweek · 1m
Starbucks CEO's Return Strategy
Starbucks CEO Brian Niccol's plan to rebuild customer loyalty and community focus after 2024 turnaround.
Adweek · 2m
Starbucks Rebuilds Marketing Machine
Global chief brand officer Tressie Lieberman speeds up Starbucks' culture-driven marketing.
Adweek · 1m
Agency Leaders Prioritize AI Upskilling
Agencies focus on upskilling teams to adapt to AI shifts.
Adweek · 1m
Alphabet's Wing Hires Minjae Ormes
Alphabet's drone delivery arm hires marketer to scale instant delivery.
Adweek · 1m
Starbucks finds its soul again
The coffee giant's transformation plan is working, driven by nostalgia, consistency, and campaigns that invite customers to participate.
Adweek · 1m
Goodwipes spoofs OpenAI's Astra with toilet humor
The flushable wipe brand created an AI-powered parody in four days that turns a futuristic tech demo into bathroom comedy.
Adweek · 1m
How Crocs became TikTok Shop's top seller
The footwear brand earned $52 million in a year by moving fast, failing often, and livestreaming for 31 days straight.
Adweek · 1m
How Benefit found a creator with 10,000 followers
A startup called Plot reads inside short-form videos, and it is changing who counts as an influencer.
Adweek · 1m
Zoom's evil CEO ad wants you to look again
Kate McKinnon plays a villain trying to kill Zoom, and every scheme she picks accidentally sells its AI features.
Adweek · 1m
Seven CMO moves that reshuffled the week
Hilton lost its marketing chief, Accenture and Workday filled theirs, and Boston Beer finally ends a six-month vacancy.
Adweek · 1m