From Adweek · Rebecca Stewart · · 50s
Robert Downey Jr. Joins Snap for AR Glasses
Robert Downey Jr. becomes honorary chief customer experience officer for Snap's AR glasses, aiming to make smart glasses cool.
In brief
Robert Downey Jr. becomes honorary chief customer experience officer for Snap's AR glasses, aiming to make smart glasses cool. Robert Downey Jr. joins Snap as honorary chief customer experience officer to promote its AR glasses, which launch in fall 2025. Originally reported by Adweek.
Downey Jr. Joins Snap
Robert Downey Jr. became Snap Inc.'s honorary chief customer experience officer to guide customers on Specs AR glasses.
“Life imitates art, imitates life!”
Specs Launch Details
Specs AR glasses launch in U.S., U.K., and France this fall, priced from $2,195 for transparent augmented reality features.
Snap's History
Snap launched Spectacles in 2016 but faced $40 million losses due to excess inventory and canceled orders.
Market Context
AI smart glasses sales are projected to reach $40 billion by 2030, with growing privacy concerns and Meta's Starfire glasses campaign backlash.
What matters most
Robert Downey Jr. joins Snap as honorary chief customer experience officer to promote its AR glasses, which launch in fall 2025.
