From Adweek · Rebecca Stewart · · 1m 30s
Seven CMO moves that reshuffled the week
Hilton lost its marketing chief, Accenture and Workday filled theirs, and Boston Beer finally ends a six-month vacancy.
In brief
Hilton lost its marketing chief, Accenture and Workday filled theirs, and Boston Beer finally ends a six-month vacancy. Marketing leadership is playing musical chairs across enterprise tech, hospitality and retail, and most of the open seats are being filled by people steering brands into the AI era. Originally…
A busy week for CMO chairs
ADWEEK counted seven U.S. and global marketing leadership changes in the week ending Sept. 11, spanning hires, promotions and exits.
“Marketers are on the move, with another round of hires, promotions, and exits at big brands this week.”
Hilton's 16-year run ends
Mark Weinstein stepped down as CMO and head of luxury brands. He joined in 2010, built the "For the Stay" platform with Paris Hilton ads, and revamped Hilton Honors.
“He'll share more about where he's headed next week.”
Accenture fills a nine-month gap
Emma Chalwin joins from Workday, bringing multi-year runs at Adobe and Salesforce. The seat opened in December when Jill Kramer left for Mastercard.
Workday backfills with a Googler
Former Google VP Sarah Kennedy Ellis takes the CMO role Chalwin vacated, leading global marketing and communications and steering the brand's growth story.
“steering its brand narrative and growth strategy into "the AI era."”
Boston Beer ends the vacancy
Samsung U.S. CMO Allison Stransky moves over in October. The brewer has had no permanent marketing chief since Lesya Lysyj stepped down in March.
Gap, Manulife, Equinix round it out
Ex-Paramount exec Jamie Drew leads partnerships on Gap's "Fashiontainment" platform, Sarah Chapman is elevated at Manulife, and DD Dasgupta is promoted to CMO at Equinix.
In short
Marketing leadership is playing musical chairs across enterprise tech, hospitality and retail, and most of the open seats are being filled by people steering brands into the AI era.
