#marketing
27 stories
Legacy Brands to Cultural Icons
How creative leaders turn established brands into cultural icons without losing their essence.
Adweek · 1m
Virtual Vanguard Prompt Sharing
Marketing leaders share AI tools that cut work hours by 90% in real time.
Adweek · 1m
New Customer Acquisition Playbook
Marketers adjust strategies to calculate customer acquisition costs amid fragmented journeys.
Adweek · 1m
Brands Meet Social Spaces
Brands can reach audiences through shared experiences like bars and gyms.
Adweek · 1m
Tesla drops Full Self-Driving name in Europe
German regulators forced Tesla to rebrand its driving assistance system as 'Assisted Driving' in Europe, saying the original name was misleading.
CNBC · 1m
Nectar MCP Connects Brand Data to AI Assistants
Nectar MCP links business data to ChatGPT, Claude, Gemini and Copilot for real-time customer insights.
Financialpost · 1m
ADWEEK's Agents of Change: Leading With Purpose to Reshape Our Industry
ADWEEK's 2026 Agents of Change award celebrates leaders reshaping marketing through purpose-driven action.
Adweek · 2m
ADWEEK Team Visionary Awards 2026
2026 ADWEEK Team Visionary Awards highlight agencies driving results through collaboration and innovation.
Adweek · 2m
What makes a Mini LED TV actually mini?
TCL sues Samsung for calling budget TVs Mini LED when they lack the technology that defines the category.
Ars Technica · 3m
NFL Wives Launch Brands
Three NFL wives create brands that defy stereotypes.
Adweek · 1m
Agency Leaders Prioritize AI Upskilling
Agencies focus on upskilling teams to adapt to AI shifts.
Adweek · 1m
Why CMOs Get Fired Fast
CMOs face rapid firing as growth demands outpace budgets.
Adweek · 1m
AI is changing how ads get made, fast and cheap
Generative AI lets creative teams test ideas instantly without expensive production, shifting the industry from skepticism to widespread adoption.
Adweek · 1m
Restaurants go viral pledging to ban AI from menus
Fed up with grotesque AI-generated food photos, restaurants are winning customers back with handwritten promises to stay human.
Futurism · 1m
Brandweek heads to Dallas in 2027
ADWEEK's flagship marketing conference is leaving Atlanta for Texas and expanding its footprint year-round.
Adweek · 1m · 6 views
Why brand scandals feel bigger than ever
The internet is primed to turn missteps into crises, but the lasting damage is often smaller than it feels.
Business Insider · 1m
Why AI doom talk is just marketing hype
Anthropic and other AI firms are hyping existential risks to boost valuations ahead of massive IPOs.
MoneyWeek · 2m
AI extinction fears are just marketing hype
Surfshark's engineer dismisses doomsday predictions as a way to drive attention and funding.
TechRadar · 1m
When patriotism meets consumer choice
Malaysia Day prompts reflection on how national pride shapes what we buy and whether local brands can compete on more than sentiment alone.
Malay Mail · 2m
AI video is moving fastest outside Hollywood
OpenArt’s CEO says AI video is already useful for creators and marketers, but film sets are not going away soon.
The Hollywood Reporter · 1m
Target Hires Hilton's Mark Weinstein as CMO
After 16 years running Hilton's brand portfolio, Mark Weinstein takes over Target's marketing, media network, and guest experience.
Adweek · 1m
Why a 53-year-old CEO scrolls TikTok every day
Virgin Group's Josh Bayliss watches TikTok as a job requirement, not a habit, because the culture he sells into is being written by 20-somethings.
Fortune · 1m
Too much house, until it wasn't
A $1m Tudor sat unsold for four months, then one change in how it was described brought two offers in a day.
Business Insider · 1m
Hilton's CMO checks out after 16 years
Mark Weinstein is leaving Hilton, closing a run that took him from senior marketing director to chief marketing officer.
Adweek · 1m
Build the dashboard your reports never gave you
Two Code and Theory leads on why marketers should stop waiting for the perfect off-the-shelf report and build their own.
Adweek · 1m
Seven CMO moves that reshuffled the week
Hilton lost its marketing chief, Accenture and Workday filled theirs, and Boston Beer finally ends a six-month vacancy.
Adweek · 1m
How Valve Staged a Fake Leak to Beat the ESRB
Facing strict censorship rules in 2009, Valve secretly leaked its own Left 4 Dead 2 trailer to bypass industry regulators.
Ars Technica · 1m