From Adweek · Christopher Cicchiello · · 1m 10s
Target Hires Hilton's Mark Weinstein as CMO
After 16 years running Hilton's brand portfolio, Mark Weinstein takes over Target's marketing, media network, and guest experience.
In brief
After 16 years running Hilton's brand portfolio, Mark Weinstein takes over Target's marketing, media network, and guest experience. Target is betting that a hospitality veteran can make retail feel like guest service, and it handed him the ad business to prove it. Originally reported by Adweek.
Target names a new CMO
Mark Weinstein is Target's new chief marketing officer and guest experience officer, reporting straight to CEO Michael Fiddelke.
The job is the experience
He is charged with lifting how shoppers feel about Target at every touchpoint and sharpening the brand's growth strategy.
“His leadership will help us elevate the guest experience across every interaction with Target.”
He just left Hilton
Weinstein stepped down days earlier as Hilton's CMO and head of luxury brands, capping 16 years there.
He ran 28 brands
His Hilton portfolio stretched from Waldorf-Astoria and Conrad at the top to Embassy Suites and Hilton Garden Inn at the value end.
Roundel and Target+ too
The role includes Target's in-house retail media network Roundel and its curated Target+ marketplace, putting ad revenue under his control.
“both deeply familiar and continually surprising”
He arrives on a strong quarter
Q2 net sales rose 5.3% year over year to $26.5 billion, and ad revenue climbed to $279 million from $217 million a year earlier.
“creating experiences that feel unmistakably Target while giving people new reasons to engage with, choose, and prefer us.”
What matters most
Target is betting that a hospitality veteran can make retail feel like guest service, and it handed him the ad business to prove it.
