AI adoption in ads exploded in one year

The industry went from questioning whether generative AI belonged in creative workflows to treating it as standard practice for everything from 15-second spots to full-length features.

“It's a very different, much more positive conversation”

AI removes the cost barrier to testing

Marketers no longer need expensive production to test ideas. Teams can now ideate, create, and post content to social media instantly to see what resonates.

“Every member of your team may have an idea, and you can produce it right away”

Creative people were getting choked

In traditional marketing, producing an ad to test an idea was prohibitively expensive, so many creative concepts never got made. AI removes that constraint.

“We have a lot of creative people in the industry, and they are getting choked”

Higgsfield AI created 1000 assets in two days

A team of 280 people used AI tools to produce 1,000 units of content in just 48 hours, demonstrating the speed and scale now possible with generative AI.

Human creativity still drives the quality

AI tools like Supercomputer, Marketing Studio, and Cinema Studio handle production, but the final output depends on human creative direction and judgment to avoid low-quality results.

“You can see the love and the heart and the ideas of the person”