Communal Time Shift

Consumers are spending time in public spaces like bars and gyms instead of alone.

Communal Experience Power

Brands can reach audiences at the right time, place, and with the right message.

“at the right time, the right place, with the right message in a way that’s far less disrupted and more accepted than what you get in other formats”

Creative Collaboration

Brands should avoid intrusive campaigns and work with teams to create shared moments.

Communal Marketing Shift

Marketers need to think beyond Meta and Google for new audience reach.

“We’ve reached a point of saturation on those platforms, especially when it comes to acquisition. At a certain point, you’re going to have to find another modality to reach people.”