From Adweek · Robert Klara · · 1m
NFL Wives Launch Brands
Three NFL wives create brands that defy stereotypes.
In brief
Three NFL wives create brands that defy stereotypes. NFL wives like Kristin Juszczyk, Kylie Kelce, and Olivia Culpo launched brands that bypass traditional celebrity marketing. Originally reported by Adweek.
Celebrity Brands Evolve
The definition of fame has shifted from TV and movies to direct fan access to celebrities' lives.
“Fans are less willing to accept an intermediary like TV or movies. They want to feel like they have direct access to celebrities’ living rooms.”
Kristin Juszczyk's Brand
Kristin Juszczyk, wife of 49ers fullback Kyle Juszczyk, launched team jackets for NFL wives after Taylor Swift wore one.
“She’s singlehandedly catapulted my career.”
Kylie Kelce's Podcast
Kylie Kelce launched Not Gonna Lie podcast after her husband Jason Kelce became Philadelphia’s most popular citizen.
“I’m just as shocked as you that I’m starting a podcast.”
Olivia Culpo's Picolette
Olivia Culpo launched Picolette baby brand with Target, designed for real family life.
“Nothing was designed because it looked pretty. Every piece had to earn its place in a real family’s everyday life.”
Swift's Jacket Breaks Internet
Taylor Swift wore a jacket made by Kristin Juszczyk that went viral with 1.7 million likes.
“She’s singlehandedly catapulted my career.”
Brand Impact
The wives' brands have bypassed traditional celebrity marketing to build direct fan connections.
The headline
NFL wives like Kristin Juszczyk, Kylie Kelce, and Olivia Culpo launched brands that bypass traditional celebrity marketing.
