#branding
11 stories
Business Name Importance
Business names don't define success, businesses define names.
Inc · 1m
Kelly Clarkson Brooklyn Toy Shop Feud
Kelly Clarkson's Brooklyn toy shop feud reveals branding missteps.
Inc · 1m
LinkedIn Page Strategy for Founders
Founder's LinkedIn page strategy drives brand growth and customer reach.
Inc · 1m
Microsoft Kills Copilot+ PC Brand
Microsoft quietly drops Copilot+ PC name from devices after rocky launch.
PCMAG · 1m
World Cup viewers exposed to harmful branding
World Cup broadcasts show 93,000+ unhealthy food, alcohol and gambling brand appearances every seven seconds.
Bristol · 2m
Samsung dev turned farmer in South Korea
A burned-out tech worker and flight attendant quit their jobs, traveled the world, then came home to run a family deodeok farm.
Business Insider · 2m
The $4.4 trillion pitch nobody believes
Ana Valdez walks into boardrooms with data showing U.S. Latinos are the world's fourth-largest economy, and watches CEOs flinch.
TIME · 1m
Carter's bets a rebrand can win over Gen Z parents
A 161-year-old baby clothing giant is redrawing its logo and its idea of who buys the clothes.
CNBC · 2m
When Ads Go Wrong, Women Get the Blame
Four famous campaigns blew up, and the women on camera carried the fallout long after the brands moved on.
Adweek · 1m
Nike's fall from the S&P 100, explained
Nike just got dropped from the S&P 100 after 18 years, and OutKick's panel has theories about who the company lost.
OutKick · 1m
Seven CMO moves that reshuffled the week
Hilton lost its marketing chief, Accenture and Workday filled theirs, and Boston Beer finally ends a six-month vacancy.
Adweek · 1m