From Adweek · Sarah Hofstetter · · 40s
Kids2's Rochelle Wainer on Parent Insights
Gen Z parents reshape brand strategies with fresh insights.
In brief
Gen Z parents reshape brand strategies with fresh insights. Brands must adapt to Gen Z parents' expectations for authenticity and digital experiences as they grow. Originally reported by Adweek.
Quick answers
- Who is Rochelle Wainer?
- Rochelle Wainer leads kids2's global insights team.
- How does Kids2 work?
- Kids2 blends research, behavioral data, and tech to understand parents.
- What insights drive action?
- Insights guide product, marketing, and retail decisions.
- Why Gen Z parents matter?
- Gen z parents now influence major brand decisions.
- What changes for brands?
- Brands must prioritize authenticity and digital experiences.
Who is Rochelle Wainer?
Rochelle Wainer leads kids2's global insights team.
How does Kids2 work?
Kids2 blends research, behavioral data, and tech to understand parents.
What insights drive action?
Insights guide product, marketing, and retail decisions.
Why Gen Z parents matter?
Gen z parents now influence major brand decisions.
What changes for brands?
Brands must prioritize authenticity and digital experiences.
What happens next?
Brands adapt strategies for gen z parents' evolving expectations.
The big picture
Brands must adapt to Gen Z parents' expectations for authenticity and digital experiences as they grow.
