From OutKick · Zach Dean · · 40s
Sophie Cunningham clears up Sydney Sweeney ad backlash
WNBA star Sophie Cunningham defends Sydney Sweeney's gambling ad as 'not about women's sports'.
In brief
WNBA star Sophie Cunningham defends Sydney Sweeney's gambling ad as 'not about women's sports'. WNBA player Sophie Cunningham says Sydney Sweeney's naked gambling ad doesn't target women's sports but men, so athletes shouldn't be upset. Originally reported by OutKick.
Quick answers
- Who's behind the ad?
- Sydney Sweeney created the Novig sports betting ad campaign.
- Why are athletes upset?
- Women athletes say the ad sets women's sports back decades.
- Who's the target?
- 75% of sports bettors are men, according to Sweeney.
- What's next?
- Cunningham says the ad doesn't affect women's sports.
- What is the key takeaway from Sophie Cunningham clears up Sydney Sweeney ad backlash?
- WNBA player Sophie Cunningham says Sydney Sweeney's naked gambling ad doesn't target women's sports but men, so athletes shouldn't be upset.
Who's behind the ad?

Sydney Sweeney created the Novig sports betting ad campaign.
“Sweeney literally came up with the whole thing.”
Why are athletes upset?
Women athletes say the ad sets women's sports back decades.
“Why are girls mad? That is literally what she does.”
Sophie's take
Cunningham says the ad is for men, not women's sports.
“It’s like, screw it, let that girl do her thing.”
Who's the target?

75% of sports bettors are men, according to Sweeney.
“Drew Hanlen said 75% of sports bettors are men.”
What's next?
Cunningham says the ad doesn't affect women's sports.
“This has nothing to do with us.”
What to remember
WNBA player Sophie Cunningham says Sydney Sweeney's naked gambling ad doesn't target women's sports but men, so athletes shouldn't be upset.


