From OpenAI · · 1m 40s
OpenAI Launches New ChatGPT Ads Format
OpenAI introduces visual ads in ChatGPT to help users explore products and services with expanded measurement tools.
In brief
OpenAI introduces visual ads in ChatGPT to help users explore products and services with expanded measurement tools. OpenAI launched a new visual ad format in ChatGPT that lets users imagine products in their lives and provides advertisers with better measurement tools. Originally reported by OpenAI.
New Visual Ad Format
OpenAI introduces a visual ad format in ChatGPT to help users explore products and services through images showing product inspiration and usage.
ChatGPT Reaches 1.2 Billion Weekly
ChatGPT reaches 1.2 billion people each week, making it the world's largest ai-native consumer platform for advertising.
Testing Starts in US
OpenAI will test the new visual ad format during image generation in ChatGPT starting later this month with an initial group of advertisers.
Expanded Measurement Tools
OpenAI expands measurement tools with integrations to Hightouch, Tealium, and LiveRamp for advertisers to track conversions and attribution.
Attribution Partners
OpenAI partners with AppsFlyer, Triple Whale, Adjust, and other companies for conversion tracking and click attribution solutions.
Incrementality Measurement
OpenAI partners with Haus, Measured, and WorkMagic to explore geo-based experiments for understanding causal ad impact.
Early Partner Findings
Early results show WeightWatchers had 15.3% lower cost per acquisition on ChatGPT Ads than paid-search benchmarks, and Dose saw 67% of incremental purchases from new customers.
Brand Safety Partnerships
OpenAI partners with Integral Ad Science and DoubleVerify to evaluate brand safety and ad placement in ChatGPT conversations.
Ad Principles for Safety
OpenAI ensures ads stay separate from ChatGPT responses and conversations remain private to protect user experience.
The key point
OpenAI launched a new visual ad format in ChatGPT that lets users imagine products in their lives and provides advertisers with better measurement tools.
