From POLITICO · · 1m 10s
EU's influencer summit plan falls flat
No content creators invited to European Council as member states cite logistics and budget constraints.
In brief
No content creators invited to European Council as member states cite logistics and budget constraints. The European Council's plan to invite social media influencers to leaders' summits has stalled, with no content creators attending this week's meeting due to logistical and budget issues. Originally reported by…
Council pitched influencers to summits
Earlier this year, the European Council suggested inviting social media influencers to leaders' summits in Brussels to reach new audiences and inform them about Council activities.
No creators at this week's summit
Six EU diplomats told POLITICO that their countries had not put forward any names for the European Council on October fifteenth and sixteenth. Council spokesperson Romain Sadet confirmed no content creators will attend.
Logistics and budget cited as barriers
One diplomat said mainly logistical problems and budget constraints prevented participation. Another said they had not discussed it with their capital. A third said there is no appetite for this.
“There is no appetite for this.”
Journalists raised ethics concerns
The International Press Association said influencers need not disclose who pays them, unlike EU-accredited journalists bound by ethics rules. It called this a fundamental difference in standards.
“Influencers in press conferences and at summits will not have to disclose who pays them.”
Here's the gist
The European Council's plan to invite social media influencers to leaders' summits has stalled, with no content creators attending this week's meeting due to logistical and budget issues.
