From Perfil · · 1m
The Invisible Community That Can Turn Election Results
Brazil's hidden tech community flipped an election with 10 million votes in 21 days.
In brief
Brazil's hidden tech community flipped an election with 10 million votes in 21 days. Brazil's political groups used WhatsApp and AI to organize voters, winning the election without traditional campaigns. Originally reported by Perfil.
Brazil's election surprise
Lula da Silva won the election after losing the first round by gaining over 4 million votes in 21 days.
“Brasil tenía algo que nosotros no tenemos: un candidato y un mensaje”
The invisible community
A WhatsApp channel with 11 million followers organized voters without appearing in trends or polls.
“Era una comunidad invisible”
Meta's AI bias
Meta's AI showed Flávio Bolsonaro's ads but refused Lula's, leading to a court ruling.
“La inteligencia artificial de Meta hacía afiches de Flávio y se negaba a hacer los de Lula”
The PT's strategy
The PT used daily 'messengers' with points and rankings to mobilize voters like a video game.
“El PT puso a funcionar su red de portavoces”
The tech solution
Brazil's political groups used technology to organize voters without needing government permission.
“Partidos, sindicatos, universidades y las provincias y municipios que ya gobiernan estos sectores pueden empezar mañana a organizar a su gente sin pedirle permiso a ninguna plataforma”
The election outcome
Lula won the election by mobilizing voters through technology, not traditional campaigns.
“Lo que entendió el PT es lo que tenemos que entender los sectores políticos que enfrentamos a la ultraderecha”
The short version
Brazil's political groups used WhatsApp and AI to organize voters, winning the election without traditional campaigns.
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