From Pymnts · PYMNTS · · 1m 20s
AI assistants are booking restaurant tables now
OpenTable says diners who arrive through ChatGPT, Gemini and Copilot show up 17 times more often, and spend more once seated.
In brief
OpenTable says diners who arrive through ChatGPT, Gemini and Copilot show up 17 times more often, and spend more once seated. AI assistants are becoming a real discovery channel for restaurants, and the diners they send spend about 20% more than everyone else. Originally reported by Pymnts.
Seventeen times more diners
OpenTable says plugging its reservation tech into AI models drove 17 times more seated diners year over year for restaurant operators.
And they spend more
Diners who arrived through those AI integrations spent an average of 20% more than diners reached through any other channel.
Every assistant, at once
The integrations span Google Search, Maps and Gemini, OpenAI's ChatGPT, Microsoft Copilot, Perplexity, and Amazon's Alexa+.
Half a million people asking
OpenTable's AI Concierge now has more than 500,000 monthly active users worldwide finding restaurants through plain conversation.
Time handed back to staff
Table Automations saves operators 4.5 hours a month by adjusting table minimums on live demand, and availability insights recover 39 minutes of bookable time per shift.
Voice bookings after close
Voice AI booked 3 million diners in 2026, often after hours, without pulling a host away from the floor. Deloitte says 70% of operators are already using or piloting AI.
“driving demand, unlocking revenue and helping teams deliver more personalized hospitality without adding more complexity”
What matters most
AI assistants are becoming a real discovery channel for restaurants, and the diners they send spend about 20% more than everyone else.
