Citi Launches Commerce Media Platform
Citi's new platform connects brands with 70M U.S. credit card users.
In brief
Citi's new platform connects brands with 70M U.S. credit card users. Citi launched a commerce media platform using 70 million U.S. credit card customers' transaction data to help brands reach audiences and customers find relevant offers. Originally reported by Pymnts.
Citi Launches Platform
Citi launched a commerce media platform connecting brands with U.S. credit card customers.
70 Million Customers
The platform uses insights from 70 million U.S. customers and 6.5 billion annual transactions.
Advertiser Benefits
Advertisers gain deeper audience understanding and measurable business impact through the platform.
Customer Benefits
Customers find brands and offers that meet their needs through the platform.
Kard Acquisition
Citi plans to acquire Kard to expand commerce media and rewards capabilities.
What Happens Next
The acquisition will create more personalized experiences for customers and brands.
Here's the gist
Citi launched a commerce media platform using 70 million U.S. credit card customers' transaction data to help brands reach audiences and customers find relevant offers.
