#commerce media

5 stories

#advertising #business #citi #finance #mastercard #ad network #adweek #adweek house #affinity solutions #consumer intent #credit cards #digital advertising

Commerce Media Connections
Retail media networks explore in-store and travel commerce opportunities at ADWEEK House.
Adweek · 1m
Consumer Intent Shifts in Commerce
Brands must adapt to real-time consumer intent shifts to avoid falling behind.
Adweek · 1m
Banks Use Transaction Data for Commerce Media
Banks leverage card spending to create new ad revenue streams.
Pymnts · 1m
Citi Launches Commerce Media Platform
Citi's new platform connects brands with 70M U.S. credit card users.
Pymnts · 1m
McDonald's builds $1 billion ad business
The fast food giant is launching an ad network to sell targeted ads to brands across its 14,000 stores.
Adweek · 1m