From Adweek · Justin Chin · · 40s
Commerce Media Connections
Retail media networks explore in-store and travel commerce opportunities at ADWEEK House.
In brief
Retail media networks explore in-store and travel commerce opportunities at ADWEEK House. Retail media networks discuss measuring in-store effectiveness and travel audience engagement at ADWEEK House. Originally reported by Adweek.
ADWEEK House Commerce Panel
SMG and ADWEEK hosted sessions on commerce media at their House Advertising HQ event.
In-Store Commerce Metrics
Panelists discussed measuring foot traffic and shopper responses for in-store media effectiveness.
Grocery Shopping Challenges
Albertsons Media Collective’s Liz Roche highlighted the need for connected campaigns across grocery touchpoints.
Travel Media Opportunities
Travelers’ purchasing power and brand receptiveness present key opportunities for advertisers.
Travel Measurement Focus
Panelists emphasized understanding the full travel journey for effective media measurement.
Here's the gist
Retail media networks discuss measuring in-store effectiveness and travel audience engagement at ADWEEK House.
