Gen Z Shoppers Demand Wallet Acceptance
Gen Z shoppers will leave merchants without digital wallet support, costing businesses millions.
In brief
Gen Z shoppers will leave merchants without digital wallet support, costing businesses millions. Gen Z shoppers abandon purchases if digital wallets aren't accepted at checkout, hurting merchant retention. Originally reported by Pymnts.
Gen Z Abandons Carts Without Wallets
Twenty-eight percent of Gen Z shoppers abandoned or would have abandoned an online cart in the previous month because digital wallets weren't accepted.
“Twenty-eight percent of Gen Z shoppers abandoned or would have abandoned an online cart in the previous month because digital wallets weren't accepted.”
Gen Z Wallet Usage Surges
Forty-seven percent of Gen Z shoppers used a digital wallet for online purchases last month, double the rate for older generations.
Gen Z Switches Merchants Without Wallets
Forty-eight percent of Gen Z shoppers would have switched merchants or abandoned a purchase if their preferred digital wallet wasn't accepted.
Merchants Lose Repeat Customers
A checkout that doesn't support digital wallets can cause merchants to lose customers they've already attracted through marketing.
Gen Z Makes Checkout Critical
Gen Z shoppers combine high wallet usage with a greater willingness to leave merchants without wallet support.
At a glance
Gen Z shoppers abandon purchases if digital wallets aren't accepted at checkout, hurting merchant retention.
