Polymarket's paid quote-retweet program

Polymarket pays social media users to quote-retweet content from its branded esports accounts with rates ranging from $10 to several hundred per post, paid in crypto.

“Literally this needs to look organic and if your X profile looks like Polymarket billboard that looks absoutely [sic] awful”

Program scale and payouts

The program includes over 800 participants, with payouts ranging from $10 to $300 per post, paid in crypto, and a minimum of $10 for most users.

“Someone averaging 2,000 views can't ask for $50 per post”

Participant types

Participants include prominent esports commentators, current and former professional players, team coaches, media entrepreneurs, PR professionals, and amateur roster reporters.

Onboarding process

Prospective participants are contacted via social media or email, then brought into a Polymarket Discord server where they receive specific tweet prompts to quote-retweet.

PolyTrack dashboard

Users are onboarded to PolyTrack, a dashboard that tracks monthly and lifetime earnings, and guides them on what makes a good quote-retweet post.

Payout structure

Payouts are negotiated based on prior tweet views, with Tier 1 creators (talent, players) getting higher rates, and most users starting at $10 per post.

“Someone averaging 2,000 views can't ask for $50 per post”

Program growth

The program grew from 300+ creators in August to 800+ participants within two months, with increasing activity in popular esports games.

Creator reactions

Some creators oppose the program, citing personal opposition to gambling and prediction markets, while others defend it as transparent and above-board.

“I feel fine participating because Polymarket has no house edge or VIG”

Disclosures and guidelines

Participants must disclose their relationship with Polymarket using the default X 'paid partnership' tag, and cannot recommend trades or financial advice.

“The disclosure must be clear, conspicuous, in plain language, and not hidden”

Why Polymarket does this

Polymarket uses paid quote-retweets to reach esports audiences without building them from scratch, leveraging influencers to create organic engagement.

“If I follow 10 esports accounts and all 10 independently appear to be talking about Polymarket over the course of a few days or a week, then Polymarket has maybe successfully bought this kind of repeated exposure to me”

Esports betting context

Prediction markets in esports have surged as traditional sportsbooks see esports as a niche offering with growing interest from new participants.

“The appetite was always there for people to bet in esports”

Industry response

Riot Games has reportedly held discussions with Polymarket and Kalshi about esports sponsorship deals, indicating growing industry interest.

Payout estimates

Polymarket likely pays between $2,000 and $4,000 per post for popular programs, with highly paid users driving costs higher.

Engagement impact

Posts linked to the paid program see substantially more quote retweets than other Polymarket posts, indicating higher engagement.

What happens next

Polymarket continues to scale its program as esports betting activity grows, with increased focus on major events like League of Legends Worlds.